Our Team


Bernice Maldonado

Founder and Lead Researcher


Bernice is a strategy consultant and advisor with an expertise in working with First Generation Professionals (FGP). She is the Founder and CEO of Growing Forward, a Los Angeles based strategy consulting firm dedicated to maximizing organizational effectiveness and diverse talent management. Through Growing Forward’s FirstGenTalent study, she is contributing with ground-breaking research to answer the question “how do first generation professionals experience the workplace, and how can companies better support and utilize their unique talents?” Through customized talent development programs and services, Bernice helps companies, people of color, women, and all FGPs unlock their talent potential.

Martha Burwell

Co-Researcher and Consultant


Martha is a social scientist who specializes in diversity and inclusion mixed-methods research. She holds a MSc in intersectional gender studies from a top university in Europe, and has designed and led diversity research projects in technology, startup, nonprofit, action sports, and events industries. She also holds a business operations background, and helps organizations “translate” their good intentions into reality through the application of diversity and inclusion techniques into day-to-day operations.

Martha Burwell Consulting Website